Over the past 13 years her name has become synonymous with nutrition and in addition to offering counseling, personal training and her own line of vitamins, juices and food products, Tanya Rosen is set to open her tenth location on the Upper West Side, giving Manhattanites a convenient way to join the Nutrition By Tanya family.
More than 10,000 satisfied clients in Boro Park, Flatbush, Williamsburg, Crown Heights, Five Towns, Lakewood, Monsey, Monroe and Monticello have found the exceptional warmth and personal attention offered by the Nutrition by Tanya team to be the key to dieting success. Having faced her own weight issues after the birth of her first child, Tanya began exploring the worlds of diet and exercise, and she soon abandoned her plans of becoming a lawyer, choosing instead to blaze a trail in the world of nutrition.
“Having been there myself, I know that dieting is hard but it also gives me a greater ability to relate to my clients,” explained Tanya. “They know that if I did it, they can do and I remind them that any advice I give them is something I follow myself.”
With her warm personality and her unique ability to connect with people, Tanya soon found herself overwhelmed with clients. In order to meet the growing demand, she cultivated a team of like minded individuals, each one hand picked for their professional expertise, enthusiasm and positive outlook on life. Each one is trained in the Nutrition By Tanya program, which in addition to focusing on nutrition, diet and exercise, also includes large doses of personal attention.
Over time it became apparent that the kosher dieter faced many challenges, with ready made diet foods few and far between and restaurant dining filled with potential pitfalls. The solution was a full line of ready made Tanya Approved Products (TAP) including muffins, cookies, kugels, challah rolls, pizza, eggplant parmesan, baked ziti, soup and more, in addition to vitamin and juice lines that have both been well received. While clients can purchase TAP items at Nutrition By Tanya locations, they are also carried by numerous kosher supermarkets and health food stores throughout the greater New York area, and Tanya approved dishes can be found on menus at Brooklyn’s Noribar, Sushi K Bar and Pescada, Monsey’s Chop and Chill and Lakewood’s Glatt Bite, Upper Crust, Otimo, Sprinkles, Entree and Jerusalem Pizza.
The Upper West Side Nutrition By Tanya location will be opening in the beginning of February at 309 W. 89th Street between West End Avenue and Riverside Drive. Being able to set up shop in Manhattan is a gratifying moment for Tanya, who looks forward to serving an even larger audience.
“It’s hard to believe that we have been able to reach so much of the Jewish community and we are grateful for the opportunity to help even more people,” said Tanya. “Nutrition is a lifelong commitment and because we get to know our clients on a personal level we are there for them every step of the way, sharing their triumphs, coaching them through the more challenging moments and being there for them throughout their journey to better health.”